Yes on Prop. 55 Begins Airing First Radio Ad

Ad Urges Californians to Help our Children Thrive by Voting Yes on Prop. 55

SACRAMENTO – The Yes on Proposition 55 campaign today launched its first 60-second radio ad, “Thrive,” which is airing statewide. The radio ad reminds listeners of the years of deep cuts to education that hurt our children and schools, and explains that Prop. 55 will prevent $4 billion in new cuts simply by maintaining the current tax rates on the wealthiest Californians.

“With kids back in the classroom, we are reminded that California can’t go back to an era of cuts that hurt our students and schools,” said Jennifer Wonnacott, campaign spokesperson. “The radio ad is part of our far-reaching effort to ask Californians to stand up once again for education by voting yes on Prop. 55 this November to help our children thrive.”

Click here to listen to the ad. Full script below.

Budget forecasts show that unless we extend the taxes on the wealthy, which would continue to bring in an average of $8 billion in annual revenues, our public schools will lose nearly $4 billion and our state budget will face a deficit of more than $4 billion in the first full year alone.

Proposition 55 is supported by a large group of education advocates including the California Teachers Association, California Federation of Teachers, California School Employees Association, California State PTA, and Association of California School Administrators, as well as dozens of schools boards across the state. Health care providers, community advocacy organizations, labor groups and many others are joining education groups in support of Prop. 55 including the California Medical Association, California Labor Federation, Health Access California, League of Women Voters, Children’s Defense Fund, and Children’s Hospital Association.

Prop. 55, the California Children’s Education and Health Care Protection Act of 2016, maintains the current income tax rates on the wealthiest Californians for 12 more years – singles earning more than $250,000 and couples earning more than $500,000 a year. Prop. 55 directs funds specifically to K-12 public education and community colleges, while also allocating funds to health care for low-income children and their families. The proposition contains strict accountability requirements.

A recent Public Policy Institute of California (PPIC) survey found that 64% of voters support extending the income tax rates on the wealthiest individuals and couples to spare education and other vital services from a repeat round of devastating budget cuts.

“Thrive” Ad Script:

Female Narrator: Now that the kids are back in school…

…let’s go back in time, not very long ago.

To the years of deep education cuts that hurt our children and schools.


Thirty thousand teachers laid off.  Larger class sizes.  Art and music programs – eliminated.

It was…devastating.

And it’s why we need to vote Yes on Proposition 55.

Because Prop 55 prevents four billion dollars in new education cuts – simply by maintaining the current tax rate on the wealthiest Californians.

And Prop 55 provides strict and specific requirements for accountability and transparency. 

Ensuring the money goes directly to our classrooms – not to administrative costs.

We can’t go back to cuts that hurt our kids.

So help our children thrive…

…by voting Yes on 55.